Rally and Loop Collateral
Document and Illustration Design
Industry Experience; Box Clever
About
During my time at Box Clever, I created a wide range of character illustrations for Rally, a division of Box Clever focused on web design for school districts. Working within Rally’s established brand identity, I produced a wide range of character illustrations that brought warmth and personality to the Rally brand. These illustrations were featured across multiple touchpoints including internal client newsletters, product pages on the Rally website, Zoom banners, icons, and other marketing collateral.
Given the volume of illustrations produced, I established an organized digital asset management system for the design team. This system allowed team members to easily access, reference, and build upon existing character designs enhancing consistency and workflow efficiency across projects.
Beyond illustrations, I also designed print and digital collateral for Rally such as postcards, brochures, and trade show handouts always aligning with Rally’s brand identity to effectively engage and attract potential clients.
Visit Rally
Visit Box Clever
Loop Postcard
Collateral for a Box Clever Division, Loop; website services specialized for municipalities.
Character Illustration
Designed a wide variety of illustrations aligned with Rally’s brand identity for use across digital and print materials.
Visual Design
Applied strong visual design principles to ensure illustrations and collateral were engaging, cohesive, and polished.
Digital Asset Management
Built a structured system to organize illustrations, making assets easy to locate and reuse for the entire design team.
Adobe Illustrator
Used Adobe Illustrator as the primary tool for creating detailed, scalable character illustrations.
Workflow Optimization
Streamlined the team’s illustration workflow by implementing a clear organization system.
